Enhancing SEO content writing with artificial intelligence: opportunities and challenges

Can AI content creation positively impact your SERP visibility?

Are you ready to effectively increase your content creation output and scale your strategy?

AI content creators are here and ready to help you increase your production – here’s what you need to know.

On June 14, I met Connor Carreras, Sr. Moderate a webinar with Conductor’s Digital Customer Success Manager.

Carreras provided key insights on how to incorporate AI into your content marketing strategy to boost your SEO results and stay ahead of the competition.

Fundamentals of artificial intelligence and large language models

Does AI really understand its output? Does he understand context and words like a human speaker?

Large language models, or LLMs, employ a sophisticated method to forecast the remainder of a phrase.

However, they may lose the basic meaning.

Therefore, when using AI tools, remember that they may sometimes only convey the intended message, even though their sentences are grammatically correct.

In fact, Open AI found that even its advanced GPT-4 model achieves only 80% accuracy in some areas.

What does this mean for you?

The good news is that Google is not opposed to AI-generated content.

As long as your content demonstrates E-E-A-T and meets the searcher’s needs, Google won’t penalize you for using AI to help create content.

However, using AI will help if you are keen on accuracy and authenticity. Generative AI only works with existing data and cannot generate completely new ideas.

So, if you are completely dependent on AI, consider adding your own unique touch or experiences, as AI cannot provide that.

Suggestions for your content

To apply generative AI to your writing, start with agile engineering.

Simply put, it is the process of giving appropriate instructions to GPT to get the desired results.

Instead of asking GPT for something generic, you should give it instructions that are consistent with what it has learned to achieve what it wants.

Tip 1: Use AI to come up with new content ideas.

For brainstorming, you can ask the AI for, say, five ideas in a particular category. It can provide suitable subtitles, which can organize your long content.

This method provides a valuable way to get a high-level summary of trending topics around a topic.

This helps in identifying the relevant keywords, queries and other relevant aspects to cover.

You can then add your own voice and style to the writing, avoiding the issue of originality. Since it provides a detailed outline, you don’t need to check for factual errors or AI-generated fabrications.

Tip 2: Use AI to write parts of the first draft.

This is great for getting targeted content for small chunks and incorporating it into your writing.

It helps with focus and can provide snippets, paragraphs, or sentences to expand your work, especially when you’re aiming to rank for specific keywords in the article.

Tip 3: Use AI to review existing content.

OpenAI trains the model to provide suggestions and reviews, leading to clear, targeted results.

By providing a framework and a specific question, the model produces refined content that directly answers the question and aligns with the purpose of the section.

Tip 4: Review the content and provide feedback.

In doing so, AI tools act as your writing friend, providing concise feedback and suggestions. Clear constraints and specific instructions are essential for focused direction.

It provides feedback on the relevancy of the content and provides recommendations for targeting, making it valuable for keyword targeting.

The biggest takeaway

AI is a tool, not a magic wand. This opens opportunities to enhance content creation and improve efficiency and effectiveness.

However, it is important to remember that AI is imperfect and only partially brings anything new.

Instead, it serves as an important partner in content creation.